Buying real estate by the Falor Companies

Real estate has produced many of the world’s wealthy people, so there are plenty of reasons to think that property is a sound investment. But like any investment, it’s better to be well-versed before diving in with your hundreds of thousands of dollars. Arm yourself with the information below before starting a new career as a real estate tycoon. (See also: Tips for the Prospective Landlord.)

1. Make Sure it’s for You

Do you know your way around a toolbox? How are you at repairing drywall? Or unclogging a toilet? Sure, you could call somebody to do it for you, but that will eat into your profits. Property owners who have one or two homes often do their own repairs to save money. If you’re not the handy type and you don’t have lots of spare cash, being a landlord may not be right for you. (See also: Becoming a Landlord: More Trouble Than It’s Worth?)

Your first property will consumer lot of your time as you learn the ins and outs of being a landlord. Think of it as another part-time job. Do you have the time?

2. Pay Down Debt First

Savvy investors might carry debt as part of their investment portfolio, but the average person should avoid debt. If you have student loans, unpaid medical bills or have children who will soon attend college, purchasing a rental property may not be the right move at this time.

3. Get the Down Payment

Investment properties generally require a larger down payment than owner-occupied properties, so they have more stringent approval requirements. The 3 percent you put down on the home you currently live in isn’t going to work for an investment property. You will need at least 20 percent, given that mortgage insurance isn’t available on rental properties.

4. Beware of Higher Interest Rates

The cost of borrowing money might be cheap right now, but the interest rate on an investment property will be higher than traditional mortgage interest rates. Remember, you need a mortgage payment that’s low enough so that it won’t eat into your monthly profits too significantly.

5. Calculate Your Margins

Wall Street firms that buy distressed properties aim for 5 percent to 7 percent returns because they have to pay a staff. Individuals should set a goal of 10 percent. Estimate maintenance costs at 1 percent of the property value annually. Other costs include insurance, possible HOA feesproperty taxes and monthly expenses such as pest control and landscaping. (See also: A Quick Guide To Landlord Insurance)

6. Don’t Buy a Fixer-Upper

It’s tempting to look for the house that you can get at a bargain and flip it into a rental property. But if this is your first property, that’s probably a bad idea. Unless you have a contractor who does quality work on the cheap – or you’re skilled at large-scale home improvements – you’re likely to pay too much to renovate. Instead, look to buy a home that is priced below the marketand that needs mostly minor repairs.

7. Calculate Operating Expenses

Overall, operating expenses on your new property will be between 35 percent and 80 percent of your gross operating income. If you charge $1,500 for rent and your expenses come in at $600 per month, you’re at 40 percent. For an even easier calculation, use the 50 percent rule. If the rent you charge is $2,000 per month, expect to pay $1,000 in total expenses.

8. Determine Your Return

For every dollar you invest, what is your return on that dollar? Stocks may offer a 7.5 percent cash-on-cash return while bonds may pay 4.5 percent. A 6 percent return in your first year as a landlord is considered healthy, especially given that number should rise over time.

9. Get a Low-Cost Home

The more expensive the home, the higher your ongoing expenses will be. Some experts recommend starting with a $150,000 home.

10. Find the Right Location

Look for low property taxes, a decent school district, a neighborhood with low crime rates, an area with a growing job market and plenty of amenities like parks, malls, restaurants and movie theaters. (See also: Top 10 Features of a Profitable Rental Property)

The Bottom Line

Keep your expectations realistic. Like any investment, a rental property isn’t going to produce a large monthly paycheck for a while and picking the wrong property could be a catastrophic mistake. Consider working with an experienced partner on your first property or rent out your own home to test your landlord abilities.

Read more: 10 Tips for Buying Your First Rental Property | Investopedia http://www.investopedia.com/articles/investing/090815/buying-your-first-investment-property-top-10-tips.asp#ixzz4oFwdFtFA 
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Skills by the falor companies

1. Hone your conversation skills based on the Falor Companies

Individuals who have executive presence can often put people at ease with the Falor Companies. They try to be inclusive of everyone when conversing in a group setting. Ask yourself this: When people walk away from having interacted with you, do they feel better about themselves, or worse? Have you ignored anyone in the group? Being aware of how people feel about themselves when they’re in your presence can be a key aspect of executive presence.

2. Cultivate character and authenticity

It can’t be stressed enough that executive presence is usually an inside-out job as per the Falor Companies. A fancy suit or knowing which fork to use at a formal dinner are no replacement for character and authenticity, which come from having a strong inner core of values and beliefs, and a strong sense of clarity about who you are and what you stand for.

Straight talk, self-confidence and simplicity: These are the building blocks of substance. Think about how you might make these a daily habit. As Charlotte Beers, former chair and CEO of advertising giant Ogilvy and Mather Worldwide, said at an American Express OPEN for Women CEO BootCamp, “What clients, associates, suppliers [and] employees know first, see first and remember last is who you are.”

3. Show warmth

Some people adopt a professional and crisp persona, hiding their genuine warmth to appear more executive-like. They adopt a formal approach to their relationships. But people who have executive presence are often approachable and engaging, whether they’re dealing with a receptionist or a CEO of the Falor Companies. They tend to exude warmth and show a genuine interest in those around them.

4. Be present

It’s a misnomer that executive presence is about “commanding a room.” It’s really not about becoming the center of attention. Consider the three circles of energy described in Patsy Rodenburg’s book, The Second Circle: How To Use Positive Energy for Success In Every Situation. Rodenburg, one of the world’s leading voice coaches, talks about honing in on the “Second Circle of Energy” as a way for being present whenever we are around others.

Briefly, the three circles are:

  • The First Energy Circle: This energy is inwardly directed. It’s an excessive focus on the self. It’ s insular.
  • The Third Energy Circle: This is the opposite of the First Circle. It’s being out there in everybody’s face. You may experience it when voices are a little too loud and individuals take up the oxygen in the room. It’s the energy of those who want to “command a room.”
  • The Second Energy Circle: This is when your energy is focused toward your audience. It’s a give-and-take exchange of energy. This is what Rodenburg defines as having a “stage presence.” Great performers have it. Great teachers exemplify it. Great communicators speak from this place.

As Rodenburg puts it, “It is when we are fully present that we do our best work and make our deepest impression on others.”

5. Develop executive maturity

The fast pace of business and the mounting pressures brought about by continuous change may strain our ability to stay composed at all times. Yet the mark of someone who has executive presence is often an ability to stay poised under fire. Knowing what your triggers are may help you keep these under control. Men and women with executive presence have honed their ability to handle whatever cards they’re dealt without losing grace. That’s executive maturity.

And executive maturity doesn’t have to be age-related. You can help cultivate it by raising your self-awareness about your habitual behaviors when things don’t go well during your day and making a conscious decision to choose how you’ll respond the next time something vexing happens.

6. Master presentation skills

The ability to stand in front of a group of customers, peers or employees to deliver key company messages with clarity, confidence and poise is a prized quality—and often a fundamental skill for anyone who aspires to have executive presence. As the global management consultants at McKinsey & Co. put it in the book, The McKinsey Mind: Understanding and Implementing the Problem-Solving Tools and Management Techniques of the World’s Top Strategic Consulting Firm, “Presentation is the ‘Killer Skill’ we take into the real world. It gives us an almost unfair advantage.”

Investing the time needed to master this skill may open the door to executive presence. An experienced coach may also help.

7. Seek feedback

If you’re a small-business owner unable to marshal your troops or get past the gatekeeper to speak to the executive decision-makers, seek feedback about how you can improve your executive presence. Ask a trusted advisor to give you honest feedback so you can take steps to manage the perceptions others have of you.

Also take “The Exceptional Presence Questionnaire” in Jennifer K. Crittenden’s book, You, Not I: Exceptional Presence Through the Eyes of Others. It may give you some insights into how you see yourself and whether you feel you have the components of strong presence.

Executive presence, based on authenticity, can be a powerful tool in your leadership toolkit because it gets people to pay attention to you. This authority and respect will hopefully fling the door wide open for you to inspire and influence others to achieve important company goals or land extraordinary deals.

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News today the Falor Companies

  • The Mass General Research Institute — Discover

    The Massachusetts General Hospital Research Institute is the largest hospital-based research organization in the US. Researchers and physicians work together to find cures, improve care, and encourage medical innovation.

    via The Mass General Research Institute — Discover

  • An Ode to the High Road; a reflection on Haute Route Alpe D’Huez — THE MOUNTAIN MUTTON

    Haute Route, famed for their brutal seven day stage races / sportives, launched their new concept three day events this year, and I rode the first in the calendar – the Haute Route Alpe D’Huez. OC Sport nailed the route. It perfectly caputured all the different facets of the mountains that makes me so love […]

    via An Ode to the High Road; a reflection on Haute Route Alpe D’Huez — THE MOUNTAIN MUTTON

  • Dear HBO: About that Alt-Reality “Confederate” Show. — Afroculinaria

    Ok. HBO has created tremendous buzz about a show that has everybody talking, even me. It’s a show called “Confederate,” the South won, time moved on, slavery and abolitionist sentiments and battles over freedom evolved through our own day. To put it in Entertainment Weekly’s words: But wait, isn’t that already the reality we essentially […]

    via Dear HBO: About that Alt-Reality “Confederate” Show. — Afroculinaria

How Women Helped Save Obamacare

The Republican health care bill failed in the Senate after the defections of three key GOP members. But those votes — and many of the other obstacles that ultimately tripped-up the attempt to repeal the Affordable Care Act — did not come out of thin air. They were enabled by a massive grassroots protest movement against any major cuts to health coverage that was organized mostly by and for women.

While Sen. John McCain of Arizona defected from GOP leadership because of his objections to the unorthodox legislative process, Sen. Susan Collins of Maine and Sen. Lisa Murkowski of Alaska repeatedly cited the enormous outcry from their constituents as a reason for their consistent opposition. Thousands of new activists all across the country have spent the last seven months staging protests, visiting offices, writing postcards and making phone calls to urge their Senators to oppose the GOP health care plan. According to organizers, the vast majority of them were women.

Republicans have been promising to repeal and replace Obamacare for years, but extreme pressure from constituents made it harder than they ever imagined. To attribute the failure of the bill to internal politics alone is to ignore the hundreds of thousands of Americans who have spent the last six months begging their representatives not to slash their health care.

 
David Falor

3 posts

  • Vaganova Master Class course Day 6  — Moa Andreasson

    Hey guys!!! I’m all snuggled up in the sofa by the reception, using the wifi to watch prison break meanwhile drinking tea and snacking. Perfect way to finish of a hard day! I’ve been so tired today so the ballet class and the rehearsals were OK but not amazing. I’ll go to bed earlier tonight […]

    via Vaganova Master Class course Day 6 — Moa Andreasson

  • I Need To Tell You — I’m Sick and So Are You

    One day, lamenting the fact that my hands were in so much pain I could not finish coloring a page in my snazzy new adult coloring book, I was met with this unsolicited advice: My hands hurt, too, but I just take my time and if it takes me a week to color a page […]

    via I Need To Tell You — I’m Sick and So Are You

  • Five Food Photography Tips from Cooking Without Limits — Discover

    Food photography tips from Gabriela Lupu at Cooking Without Limits.

    via Five Food Photography Tips from Cooking Without Limits — Discover

What Are Dust Mites & The Best Ways to Eliminate Them? https://t.co/sSkrxJYjIJ

What Are Dust Mites & The Best Ways to Eliminate Them? https://t.co/sSkrxJYjIJ

— Abbey Perry (@AkprAbbey) July 29, 2017

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from Twitter https://twitter.com/AkprAbbey

 
David Falor

6 posts

  • Three Ways to Take Your Website Visitors Behind the Scenes — Discover

    Looking to engage your visitors? Here are three ways to share your creation process with them.

    via Three Ways to Take Your Website Visitors Behind the Scenes — Discover

  • Life Through Stories — Lisa Stowe – The Story River Blog

    My first dad died when I was almost four. I have a few clear memories of him. For a while, only one side of him worked with the help of a leg brace. And then neither side did. The curve of the wheelchair when I’d sit on his lap as he wheeled me back to […]

    via Life Through Stories — Lisa Stowe – The Story River Blog

  • Brief delights — Harvesting Hecate

    Summer is a season of brief delights. Tiny beings on gossamer wings cloud the air for fleeting moments. Meadows undulate in an abrupt dazzle of colour. Birds swoop in from their long journeys to a frenzy of feasting and breeding. It is a season where things appear like magic, before vanishing as though they were never there. […]

    via Brief delights — Harvesting Hecate

  • The Tragically Hip — Discover

    The official site of Canadian rock band The Tragically Hip, inducted into the Order of Canada in 2017.

    via The Tragically Hip — Discover

  • Dear Summertime Rolls, — Love Letters to Rock n Roll

    There is no song in the entire musical universe that better encapsulates the decadent torpor of a season spent with no responsibilities. Wet bathing suits pulling at groins, Bomb Pops smeared across faces, the hush of city roads, unused, while drivers fill downtown skyscrapers. The summertime world is languid. It is the snick-snick-snick of sprinklers. […]

    via Dear Summertime Rolls, — Love Letters to Rock n Roll

  • Lidey’s Table — Discover

    Lidey Heuck is a recipe tester and social media manager for Ina Garden, and her lovely blog is chock full of accessible recipes and entertaining tips.

    via Lidey’s Table — Discover

How you can select a Mattress https://t.co/iDqh79zCPp

How you can select a Mattress https://t.co/iDqh79zCPp

— Wilkins Melanie (@wlknsmelanie1) July 29, 2017

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Just how to Utilize The DOL Reading to Get Ready to get a DUI Criminal Case https://t.co/exiHRVN8pZ

Just how to Utilize The DOL Reading to Get Ready to get a DUI Criminal Case https://t.co/exiHRVN8pZ

— Piper Emma (@emmapiper6531) July 29, 2017

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Netflix: What’s Coming And Going In August

We’re only days away from August (the weather and AC bill really make it feel like it is, doesn’t it?): and that means that Netflix does their monthly, “What we give, we can also take away!” So take a thorough look at the list below and compare it to your Netflix account’s “My List” and do some vegging out!

New On Netflix: August 2017

August 1

 
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Framed

Forgive me, for capturing you.
Snapped. Framed. I heard,
although you did shout,
that someone forgot to lock
the car, and you were sent
ambling back. I was after
the architecture, actually,
and to show a pewter sky
doubled in the river gloss.
The swans came soon,
and the water purled from
their bone-white plumes
as they drifted the river,
but I had to go before
they came.

I was invited to read at a poetry night earlier this week in Bradford-on-Avon. It’s a small town of lovely architecture, quaint shops, and humble history. Whilst I only had a few minutes to walk through the town, between arriving and the poetry starting, I had to capture a part of it.

Top 10 Movies With The Best Gunplay

Top 10 Movies With The Best Gunplay // Subscribe: http://goo.gl/Q2kKrD // TIMESTAMPS BELOW
Be sure to visit our Suggest Tool and Submit Ideas that you would like to see made into Top 10 videos! http://ift.tt/184l1Nn
When it comes to putting action scenes on the big screens, these movies used guns to orchestrate some magnificent scenes of violence! WatchMojo presents the Top 10 Movies that have the Best Gunplay! But what will take the top spot on our list? Will it be ‘John Wick’, ‘The Matrix’, or ‘Hard Boiled’? Watch to find out!

00:14 #10. “Django Unchained” (2012)
01:25 #9. “Equilibrium” (2002)
02:06 #8. “Deadpool” (2016)
02:43 #7. “Heat” (1995)
03:29 #6. “Unforgiven” (1992)
04:11 #5. “Wanted” (2008)
04:57 #4. “Collateral” (2004)
04:57 #3, #2, #1 ???

Big thanks to MattW128 for suggesting this idea, and to see how WatchMojo users voted, check out the suggest page here: http://ift.tt/2va9Ne0

Dance Mat typing https://t.co/DDV13nIKSp

Dance Mat typing https://t.co/DDV13nIKSp

— Alarice Ruler (@RulerAhmed0) July 29, 2017

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from Twitter https://twitter.com/RulerAhmed0

VOA: Waldaan Qorannoo Oromoo Jireennaa-Jjiruun Oromoo Gadaa keessa jira jedhee Pr. Asmeroom Leggeseellee itti yaammatee DC-ti kora taa’utti jira
Waldaan Qorannoo Oromoo Jireennaa-Jjiruun Oromoo Gadaa keessa jira jedhee Pr. Asmeroom Leggeseellee itti yaammatee DC-ti kora taa’utti jira Adoolessa 29, 2017 Soraa HalakeeOromoon Gadaa malee Gadaan Oromoo malee hin taatu kora OSA bara 2017

Qoodi Dhaggeeffadhu:

Oromoon Gadaa malee Gadaan ammoo Oromoo malee hin taatu jedhe koratti jira OSA-n

0:00:00 /0:06:14 Xurree marsariitiiOSA (Oromo studies association) kora hayyootii Oromo baruma baraan seenaa,eennummaa,dhiphuu fi bal’inna Oromoo qoratanii baasan

Anthony Scaramucci Warns the Media to Leave His Family Alone

Newly-appointed White House Communications Director Anthony Scaramucci issued a warning to the media on Saturday morning: leave my family alone.

“Family does not need to be drawn into this. Soon we will learn who in the media has class and who doesn’t. No further comments on this,” he posted on Twitter.

A day earlier, Scaramucci tweeted: “Leave civilians out of this. I can take the hits, but I would ask that you would put my family in your thoughts and prayers & nothing more.”

Ways to acquire Your Memory Foam Cushion https://t.co/UExvKzTA3h https://t.co/SfFqDOOyRR

Ways to acquire Your Memory Foam Cushion https://t.co/UExvKzTA3h https://t.co/SfFqDOOyRR

— Noble Alina (@Allyse24Alina) July 29, 2017

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Dejene A. Janna: Corruption and Educational Institutions in Ethiopia
Corruption and Educational Institutions in EthiopiaBy: Dejene A. Janna

Email: abdissa2011@gmail.com

28 July, 2017 Bonn-Germany

Ethiopians ruling party, the Tigray People’s Liberation Front (TPLF), has been using“the fight against corruption” as a political strategy of settling internal power struggles as well as rooting out officials whose loyalty to the regime is questioned. If the Ethiopian government refuses to address the issues of corruption and quality of higher education, the current flourishing economy will likely evaporate, as it will be too late to take sustainable measures. Ethiopian government has to admit the basic structural changes, and show willingness to allow development of multiparty democracy system in the country. Though, the ongoing non-violent revolution in Ethiopia has both encouraging and discouraging news about the near future for the country: the discouraging features of the non-violent resistance includes: massacres of innocent civilians by the TPLF and the neglect of the atrocity by Western Media. Whereas the encouraging features of the resistance includes: the revolution is ignited and ushered by millions of determined young people and is a grassroots movement against repression and corruption. The non-violent revolution has created some sort of solidarity between the two largest ethnic group Amhara and Oromo; for these reasons, the resistance against dictatorship entered into irreversible phase that will consolidate democracy in Ethiopia. The prevalence of the recent political corruption in Ethiopia had had a number of consequences. It affects country’s GDP and rewarded unproductive employees in both private and public sectors.

TIME

2 posts

  • Kathy Griffin Says She Is No Longer Under Federal Investigation

    Comedian Kathy Griffin posted on Twitter Friday that she is no longer under investigation for posting a photo of herself holding a bloody fake head resembling President Donald Trump.

    “TODAY. The @AP has to clarify. I am no longer under federal investigation. The case is closed, I have been completely exonerated. Finally,” Griffin tweeted.

    In June, Griffin’s lawyer confirmed that her client was being investigated by the Secret Service and was interviewed by the agency, The Hill reported.

  • U.S. Navy Says Warning Shot Fired Near Iranian Vessels ‘Safe and Professional’

    (TEHRAN, Iran) — The U.S. Navy has responded to a report by Iran’s official news agency that a U.S. aircraft carrier fired a warning shot during an “unprofessional” confrontation with Iranian vessels in the Persian Gulf on Friday.

    The Navy describes the encounter “as safe and professional.”

    The Bahrain-based 5th Fleet says one of its helicopters was on a routine patrol in international airspace when it saw several Iranian vessels approaching American ships “at a high rate of speed.” The Navy says the helicopter tried to establish communications but received no response, so it sent out flares, prompting the Iranian boats to halt their approach.

Top 10 Gospel Songs Of The Week Ending- Aug 5, 2017
1 You Deserve It J.J. Hairston & Youthful Praise 2 I’m Blessed Charlie Wilson 3 Change Me Tamela Mann 4 Joy VaShawn Mitchell 5 My World Needs You Kirk Franklin Featuring Sarah Reeves, Tasha Cobbs & Tamela Mann 6 Victory Belongs To Jesus Todd Dulaney 7 Trust In You Anthony Brown & group therAPy 8 Work It Out Tye Tribbett 9 You Waited Travis Greene 10 The Call Isabel Davis 
Generators Arrive as 10,000 Tourists Evacuate North Carolina Islands

A man-made power outage — not an approaching hurricane — forced 10,000 tourists to flee two North Carolina islands and turned summer vacation into a messy nightmare for many.

Cars lined up Friday to get on ferries, the only way off Ocracoke Island, after a mandatory evacuation order was announced. Gas stations ran perilously low on fuel and ice, and business owners complained about losing a chunk of their most lucrative time of year due to a construction crew accidentally severing a main transmission line. Without power, air conditioners went silent and ceiling fans stopped humming as extremely humid temperatures reached 80 degrees (26 Celsius).

“We were really disappointed. You’re used to things like this happening from Mother Nature on Ocracoke, but not from human error,” said Kivi Leroux Miller, who awoke in a hot rental house Thursday morning.

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Hot air balloon ride video — Evelina

Join me on Instagram @evelinadilauro A mini video of my ultimate hot air balloon ride

via Hot air balloon ride video — Evelina

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Hot air balloon ride video — Evelina

Join me on Instagram @evelinadilauro A mini video of my ultimate hot air balloon ride

via Hot air balloon ride video — Evelina

Posted in Uncategorized | Leave a comment

Marketing the falor companies

How to market effectively is one of the biggest challenges faced by small businesses and entrepreneurs today. There are many marketing techniques that can be used, and choosing the right approach for your business is not easy. Small businesses also have limited budget to use on marketing which makes it even more challenging.

A good marketing strategy is a very valuable tool for any business.  In order for your business to be successful, it is essential for people know about your brand as well as the products and services you offer.  This is where a good online marketing strategy can help.

In this two-part article, we will take a look at some of the most effective strategies to market your small business. These will help to increase your reach and improve the visibility of your business in front of your targeted audience.

Here is the first part of “35 effective strategies to market your small business effectively”. The remaining points will be covered in part two of the article.

1. Make Sure Your Website Can Deliver Results

An attractive website can make your business look professional. But the real benefits will depend on functionality and ability to acquire customers for your business. If your website is outdated, consider a redesign.

If you cannot afford bespoke web design, you can take advantage of other affordable website services to get your business online fast and cost effectively. One such service that I have used before and recommend is smallbusinessecommerce.co.uk. They offer ready-made website templates with lead-generation features, free logo, web-hosting and set-up.

Marketing - Good Web Design

2. Make Blogging a High Priority

Blog is an excellent marketing tool for businesses. It takes time to establish your blog but the results are well worth the effort. To get most out of your blog, you will need to set aside some time every week to write quality content. The benefits of a blog increase manifold as you increase your publishing frequency. Studies show that businesses that blog regularly are more than two times as likely to generate leads via their website as businesses that don’t. It also builds trust in your business.

Small Business Marketing - BLOGition

3. Start Building Your Email List From Day One

Most businesses are aware of the benefits of email marketing. However, many small businesses fail to leverage their website or blog to build their email list. This is best done from the start. A simple email sign-up form on your website can produce great results. Giving users an incentive to sign-up to your list is also very important. This can be anything from a newsletter to a freebie such as an eBook or Whitepaper that is relevant to your audience.

Market Business Online - Email Marketing

4. Distribute Press Release Once A Month

Press releases are easy to create and can be promotional in nature. The editorial guidelines are straightforward and it is easy to get your releases accepted on major press release distribution sites. It is an easy way to market your business and boost your online visibility. For best results, contact local media including newspapers and magazines to see if they will publish your press release. You may be surprised with the result.

5. Take Steps to Boost Conversions

There are many small businesses that get a lot of traffic on their website but fail to convert them into leads. Your website traffic is of little use if you cannot convert them into customers for your business. There are many ways to do this. Here are some examples:

  • Use good call to action on website
  • Use call to action in all other marketing material
  • Make sure call to action are prominently displayed throughout your website

Marketing - Call to Action

6. Learn From Other Businesses

You can learn a lot from other successful businesses in your niche. Simply looking at their website and social profiles can tell you a lot. There are also many competitive analysis tools that your business can take advantage of. Research your competition to get inspiration and learn new ways to market your business.

7. Offer Discounts and Deals

Every consumer loves a discount. Offering discounts and deals are a great way to market your business and reward customers. Make sure to promote your offers on your social media profiles and through articles and blog posts. There are also many deal websites that you can take advantage of. This is a great way to ge extra coverage for your business.

Small Business Marketing- Offers

8. Run Competitions

Running a competition is another very effective way to market your business. Use a good prize or reward to entice customers. It also gets people talking about your brand. Social media sites like Facebook can be great for promoting your competitions and can also attract new followers for your business.

Small Business Marketing- Run Contests

9. Start Using Videos To Market Your Business

Videos are very popular with consumers today and offer an excellent way to market your business. There are many ways a small business can use videos as part of their marketing strategy.

Displaying product videos on website is a very effective way to increase sales. Studies show that  customers are much more likely to buy if they see a video on your product or service landing pages.

Market Small Business With Videos

Being active on YouTube is another effective way to market your small business. YouTube is one of the most widely used channels by consumers today and building your company’s presence on the site can get extra coverage for your business and help to attract new customers.

You can also start your own YouTube channel to post your videos as well as share videos of other users that are relevant to your target market.  Commenting on videos relevant to your niche is another way to engage with users and increase your brand visibility.

If you are creating your own videos, don’t limit yourself to promotional videos about your products or services only. Creating instructional videos that can help your targeted audience to solve common problems will get far more coverage than promotional videos.

10. Have an Ongoing Optimisation Strategy

Your website will be of little use if no one can find it on search engines. Simply optimizing your website at the start is not enough. To get good coverage on search engines, you will need to work on your website continuously, monitoring your statistics closely and refining your website accordingly. You will also need to update your site frequently with keyword rich content and work on building quality back-links to your site.

Small Business Marketing - SEO

11. List Your Business On Popular Local Directories

Other local business directories such as Google Plus Local, Bing Local and Yahoo Local are equally important. Make sure to include a good description about your business and a link to your website.

11. List Your Business on Location Based Services and Apps

Location based services such as Yelp and Foursquare are very popular among consumers. Listing your business on these services is a great way to market your business and attract new customers.

Market Business Online - Location Based Services

13. Be Active on Social Media

A majority of small business already have a profile on the main social networks such as Facebook and Twitter. But this initself will not offer much marketing benefits for your business. To maximize the benefits of social media, you must do more. Here are some tips:

  • Keep your profiles up to date and fresh with new information
  • Post few times per week
  • Add value for users by sharing content that is of value to them
  • Engage actively with users – follow, share, retweet, like content of other users
  • Don’t just share content from your website

Social Marketing Benefits

14. Try Google Adwords

Google Adwords, Google’s pid advertising program, is a very effective way to get your website listed on search engines for your desired search terms. It can be very effective particularly in the short term while you work on improving your organic rank in the free listings. Due to increasing competition, the cost per click can be high but you can set a maximum monthly budget to keep your costs in control. With the right targeting, the ROI can be easily noticeable.

You can also use free advertising vouchers to try it out and get some advertising for your business for free.

Small Business Marketing -aDWORDS

15. Consider Paid Advertising on Social Media

If you are new and do not yet have a large enough following on social media, you can consider paid advertising on social media. Social networks like Twitter, Facebook and YouTube offer cost-effective advertising options for businesses.

16. Make Sure Your Site is Accessible to Mobile Users

Having a mobile optimized website is one of the simplest ways to reach mobile users. In spite of increase in mobile internet use, only about a third of businesses have got around to making sure their website is accessible seamlessly to mobile users. Having a responsive website that automatically scales to fit all screen sizes is a popular method. Alternatively, you can use free mobile website builders to create a mobile version of your website and redirect mobile traffic to this site.

Small Business Marketing - Mobile Enabled Site

17. Leverage Content Marketing

Content marketing i.e. producing and distributing quality content that is relevant to your audience is one of the most effective ways to market your business and attract customers. This form of marketing is also highly targeted. If done correctly, content marketing can prove a very valuable asset to your marketing strategy. For best results, product a variety content types such as articles, infographics, videos, or webinars and distribute them on several channels.

Content Marketing

18. Have an Editorial Calendar

We have already discussed the importance of producing quality content. However, this takes time and effort. A haphazard approach will lead to a waste of valuable resources and not produce the expected results. This is where a publishing schedule or editorial calendar can help.

Conclusion

A good marketing strategy is critical to the success of your small business. Whether you’re just starting out or have been in business for years, the proven marketing strategies above can help to grow your business and find new customers.

This is the first part of “35 effective strategies to market your small business effectively”. The remaining points will be covered in part two of the article.

 

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  • Bizadz Team's picture

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Peas by the Falor Companies

From food trucks to fine dining, consumers have a ton of options when it comes to finding somewhere to eat. Restaurant operators know that strong marketing is the only way to stand out among the competition.

If you want to reach customers, you have to be where they are: online. Classic ad formats like print and radio still work, but modern restaurant marketing should focus on digital.

Here are 20 digital marketing ideas to help restaurants win more business in 2017.

Google Restaurant Knowledge Graph

1. Set Up Google My Business & Claim Your Local Listing

When people search for businesses, Google’s Knowledge Graph lists the business’s details as a sidebar. Much of this information comes from Google+, so set up a profile for free, high-visibility placement. You’ll also want to claim your Google local listing, so you can control how your business appears across Google.

Ask your webmaster about implementing local business schema on your website, to help boost your visibility and manage your presence in organic search.

2. Good Customer Service is the Best Marketing Strategy

Building a loyal customer base ensures a restaurant’s success. So, always remember faces and engage with customers via social media. Show that you care by responding to all comments or complaints. Happy customers are loyal customers. Even in the digital sphere, this counts.

Restaurant Reviews on ezCater

3. Stay on Top of Online Reviews

Many customers will look up online reviews before they ever visit your website or walk through your door. It’s best to create your own Yelp profile with photos, restaurant details, and menus. Here’s some advice from Yelp on claiming your business page. People will review your restaurant even if you don’t have a profile. Always politely reply to reviews—whether negative or positive.

El Pelon Sandwich

4. Food Photos: Your Best Marketing Tool

Nothing is more appealing than mouth-watering photos that showcase what you do best: food. You can DIY photos with a smartphone, but food photography can be tricky, so consider hiring a professional. Along with food, take pictures of ingredients, cooking processes, and anything behind the scenes. If you’re looking for DIY tips, check out our Restaurant Owner’s Guide to Food Photography.

5. Market to the Right People with Geotargeting

It doesn’t make sense to advertise to people who are outside of your delivery range, or who are too far to make the trek to your brick-and-mortar store. Geo-targeted advertisements, through Google AdWords, Facebook, or Twitter, are only shown to your potential customers.

6. Offer an Inside Look on Instagram

Instagram helps show off your restaurant’s look—whether it’s delicious food, smiling staff, trendy customers, or special events. You can also create fun hashtags. On the back end, Instagram integrates with Facebook for a multi-faceted social marketing strategy.

Sa Pa Instagram

7. Engage New Customers on Facebook

These days, almost all of your potential customers are on Facebook. Facebook is a good way to open a direct line of communication with them. Just be sure to create content regularly (pictures of your food, menu updates, etc.) to engage your audience and encourage them to interact with you.

8. Twitter Marketing Works for You

Twitter happens in real time. Time tweets carefully to reach customers at prime mealtimes with appropriate offers or other content. Use the free version of a service like Hootsuite or Buffer to set up a calendar of tweets. That’ll allow you to set and forget this part of your restaurant’s marketing strategy.

9. Build an Email Newsletter Program

Share successes, news, discounts, new dishes, specials, and more with your customers via an email newsletter. But consider your email calendar carefully. Send newsletters about once a month to avoid crowding your customers’ inboxes. Launch an in-store giveaway with a business card fishbowl drop to collect your initial list of email addresses.

ezFoodFest

10. Attend Local & Restaurant Industry Events

Check your local events calendars for anything food-related that your restaurant could participate in. Stay in touch with your partners to see if they’re hosting any local events that could help you reach new customers. ezCater hosts a series of events called ezFoodFest, which we’re taking on tour this year.

11. Track Your Restaurant’s Reputation with Google

Google Alerts is a free service that tracks when your business name or another designated keyword shows up in new web content. This helps you keep up with who’s talking about you, so that you can respond to it or share it.

Food Blogger

12. Reach Out to Food Blogs & Communities

Many online food communities have large followings, like Eater or Chowhound. Stay in contact with your local branch and share any new happenings at your restaurant. They may be able to help you get the word out, and will appreciate getting a hot tip.

13. Put Your Menu Online

Customers often want to look at your menu before deciding to order from you, so put your menu online and keep it exciting, current, and easy to read. It’s important to stay on top of this, so you don’t set diners up for disappointment. When you look for a new online ordering partner, be sure they have a team in place to help keep your online menu up to date.

14. Make Your Website Mobile-Friendly

Most web traffic these days comes from mobile. According to Google, more searches now take place on mobile devices than on computers. A mobile-friendly website accommodates on-the-go customers who are looking for a place to eat in real time. You only have one chance to make a first impression.

Rewards Program

15. Offer Rewards to Loyal Customers

Customers love to earn points. If you can partner with a third-party app service, or build your own solution, you’ll make the process of tracking your loyalty programs even easier. ezCater’s ezRewards program, which allows customers to cash in points for Amazon.com Gift Cards or discounts on food, is wildly popular with corporate customers. Starting a program of your own or partnering with a company that already has one is a quick win.

16. Partner with Online Marketplaces

Online marketplaces and delivery services streamline the ordering process, and can expose you to a whole new set of customers. ezCater specializes in sending you new corporate catering customers, but there are a number of similar services that focus on residential orders, like Foodler, GrubHub, and more.

17. Allow Online Reservations

If your restaurant requires or suggests reservations, use an online platform like OpenTable. Customers will appreciate the ability to make a reservation online, and you’ll free up staff to answer other calls.

Start a Blog

18. Start a Blog

Customers are more interested than ever before in what goes on behind the scenes at your restaurant. Start a blog to share recipes, highlight your staff, or document the process of making your signature dish. The blog posts don’t have to be long, and your customers will love to see what goes into making their favorite dish.

19. Keep Everything Up-to-Date and Consistent

Whatever marketing strategy you choose, always keep any information provided to the public up-to-date. Keep the information on social media platforms as current as possible, make sure advertisements have accurate information, and update your website whenever changes occur. You also want to make sure that your business information (phone number, hours, etc.) is consistent across online platforms so customers don’t get confused.

20. Track Progress

A marketing strategy is only as good as its results. Be sure to track engagement on social media and with digital ads, so that you get a good grasp of what’s bringing in the most business. When you understand what’s working well, you can do more of it. Here’s to a successful 2017!

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Restaurant Ideas by the Falor Companies

Tell me if this sounds familiar: you’re confident that your restaurant is one of the best in your city or town. At some point, your customers have even praised you for making such a delicious meal.

You felt on top of the world.

But, you’re still stuck. Not knowing what to do to get more customers. You reasoned that too many restaurants are spring up in your city. And competition will grow even stronger.

Here’s the solution: You need to stand out in through effective marketing.

Whether you’re just starting out or you’ve been running this awesome “spot” for few years, you can’t do without marketing.

You may not attract angel investors, but at whatever level you operate right now, you can boost your sales – in the same manner Pinocchio’s Italian Eatery increased their sales by 16.7%.

Focus on achieving consistent daily sales. Because that’ll determine your weekly average, then monthly, and more.

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Having said that, here are the 25 simple restaurant marketing ideas that will work for you:

 

1. Engage local food bloggers

You can’t successfully promote your restaurant all by yourself. You need the help, audience, and expertise of other food bloggers.

These influential online entrepreneurs can promote your restaurant on social media networks and niche-specific discussion boards.

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You may have heard stories about succeeding as a single body. It’s not entirely true. The local food bloggers of this internet-driven age understand what you’re trying to do, so they’ll go all out to help you.

Business is about relationships and team building rather than going solo. The overall victory seen on the outside can be broken down to individual input of a larger crowd.

So how do you engage local food bloggers?

Well, you can invite them to share their cooking tips with your website audience. You may even host an event and invite a handful local food bloggers as keynote speakers.

Most of these local food bloggers have built up a strong following on Facebook, Twitter, and Instagram. They can help amplify your marketing efforts – and drive more customers to your restaurant.

 

2. Grow your email database

Are you building your email list?

You know what I’m talking about, don’t you?

In case you’re not aware, it’s a fact that if you’re not capturing your website visitor’s personal information (e.g., email address, phone numbers, address), you’re not truly in business.

Sooner or later, you’re going to hit a deadend in your business.

As a restaurant owner/marketer, don’t be left out of this. Email marketing is not only for digital marketers, local businesses can take advantage of it, too.

However, when you pay attention and study your market, you can actually add more email and phone subscribers to your list – from those who are interested in foods and restaurant.

Building targeted list will produce better results for your restaurant business. Here are proven means to get it done effectively:

i).    Collect phone: Often times, you would have people call-in to make reservations, ask questions about your menu, cuisines, services etc.

You may not be the one at the receiving end, but your restaurant staff or team member taking the calls should get the caller’s mobile phone number, or/and email.

ii).   At the point of purchase: You can give a voucher or discount coupon to your customers who come to dine at your restaurant, on the condition they give their mobile phone/email.

Putting up a good creative show can equally help you add more targeted customers to your list. In this case, even timers to your restaurant will drop their mobile phone number/email, once they have derived a value from your event.

You can find out the opinion of the majority of your customers before moving on with your messaging.

With your targeted list, you can either use a bulk SMS or email autoresponder to send your customers special bonuses/freebies, especially during occasions of their birthdays, weddings, anniversaries, etc.

 

3. Build a tribe with your landing page

tribe is simply a loyal group of customers who believe, trust, and will do anything to buy from you. Building a tribe takes time, and it’s better done with a landing page.

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Restaurant owners are becoming aware of the need to build new landing page for their campaigns.

landing page is your web page with a single purpose. When potential customers visit this page, it’s a good opportunity to get their opinions, feedbacks, emails, phone numbers, etc.

Getting it done the right way is the only way to get the right results. So, here are a few suggestions:

i).   Let your landing page load within 2 seconds: The human attention span is 8 seconds. Consequently, you need to build landing pages that are insanely fast, on both desktop and mobile devices that your audience uses to access it.

ii).   Set the tone you desire on your landing page: Make it clear what the landing page is for. If you’re giving early access to a new recipe or food club, then your page must be about nothing else.

 

4. Get active on social networks

Are you actively promoting your restaurant website and center on social media networks?

Michael Lukianoff, Fishbowl’s chief analytics officer told CNBC in an interview that “social media gives smaller, independent, and regional [brands] a level playing ground to get their message/voice out.”

In other words, you can’t compete successfully with other restaurants without a strong presence on social media.

There are so many social media platforms, (e.g., Facebook, Twitter, Pinterest, LinkedIn, Google+), but you’re not required to use all of them.

Through years of experience with restaurant businesses, I can boldly say that Facebook, Twitter, Instagram, and Pinterest and the best – you should focus on them.

On the flip side, you don’t have to take my word for it. You need to find the social networks that suits your brand and stick to them.

This you can find out by clearly getting to know the kind of audience your brand serves, your industry, the social marketing technique that works best for you.

Above all, only share relevant information on these social channels. That’s the only way to differentiate your restaurant from others.

Your relevance can be looked at, from the quality of the content you share on those channels.

Use the resources available to you, to create beautiful content you so desire, in the forms of mobile apps, and source for useful information online.

Sharing useful and relevant information is important, but you share it matters, too.

For example, take a look at what Grubhub is doing. Among other things, they make you want to eat the food – just by the way the presented it on their website.

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5.   Have a functional, and professional website

You need a functional website to stay above the fold.

For you to be seen as an authority by your industry, your website must be designed to be practical and useful and professional.

Gladly, a Phoenix-based restaurant increased customer conversion by 70% after they designed a simple, but good-looking website.

In fact, when Gladly added a Notification Bar for Restaurant Week, to further engage the customers, it generated additional 374 clicks.

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Your website doesn’t have to be sophisticated before it can attract local customers to your restaurant.

In marketing, being “relevant and clear” is alway better than trying to be clever and miss the essence.

On of the best ways to keep your restaurant website relevant and your value proposition clear is by producing helpful content.

To avoid messing around with html, CSS or PHP codes associated with dynamic websites, it’s advisable to start a WordPress blog on your restaurant website.

Let’s look at it briefly…

 

6.    Start blogging about food

Blogging is a powerful sales driver. When you start blogging, you generate leads. And leads become customers when you nurture them.

In fact, blogging frequently can increase your leads generation by 89%.

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If you want your food related content to be read, shared, and aid customers in making purchase decisions, you need to study your market – and understand the restaurant trends.

Making the decision to blog consistently isn’t easy. Here are few tips to supercharge your food blog:

a).   Be original: Your audience will love you if your blog posts, articles, videos, and other multimedia content are unique.

b).   User friendly design: Your blog design should make visitors want to stay. There shouldn’t be any difficulty with navigating on your blog.

Additionally, people should find it easy to comment, follow you on social networks directly from your restaurant blog, and share your content.

c).   Go beyond publishing: It’s no longer enough to just write article and expect people to read it. When you publish your helpful content, promote it actively on social media networks.

d).   Keep your blog open: Yes, don’t do it all by yourself. Get other food bloggers to write content for your blog – and share their expertise with your audience.

 

7.    Engage in local SEO practice

Local SEO (search engine optimization) is basically the process of optimizing your local business (restaurant) website and blog posts rank highly in Google for keywords that your audience inputs into Google search.

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In local search optimization, you want Google to rank your web pages primarily for keywords that have your city, town, or state. E.g., where to eat in Boston, top restaurants in Los Angeles.

You can make use of this checklist from Smallbiztrends. The simple step by step approach involves the following:

i).   Keyword research: Find the keywords that your audience is inputting into Google search. You can use the Google Keywords Planner or Keywordtool.io.

You may also ask your customers, friends, and family members what they usually type into Google search whenever they’re looking for a particular restaurant or meal plan.

Since you operate a real business, you also need to check your title tags, meta descriptions, and Name, address, and phone number (NAP) information.

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As shown by the image below. The first ring of purple, is the title tag, and the second which is in black, the meta description.

ii).   Optimize your website images: The way search engines see images is quite different from the way we do. In order to get your site images search friendly, you need to pay attention to your file name, title text, alt-text, and size.

You can use JPEGmini to optimize your images and convert into JPEG extenstion.

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iii).   Claim your restaurant in Google Places: It’s free. All you’ve to do is sign up at Google My Business.

iv).   Improve your page authority: Before Google can confidently rank your content pages in their top results, you need to build links to those pages where you’ve published helpful content.

 

8.    Integrate loyalty programs into foodie apps

Foodie apps are used on mobile phones. Examples are Tender, Off The Menu, Kitchenbowl, etc.

Considering the increased use of mobile devices, mobile phone users can now make some food decisions on the go now. Isn’t it awesome?

Sadly, if mobile users can’t access your restaurant or order a meal online, you can’t really get along with the competition.

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However, for these foodie apps to truly bring your restaurant success, you need to incorporate loyalty programs.

Loyalty programs are special programs that restaurants and businesses use to build deeper connection with their customers.

You need an understanding of your customers, and what motivates them to visit a particular restaurant over another.

Use foodie apps to collect user behavior data from your potential restaurant customers. It’s expected that at the click of a button, your new and existing customers should be able to get the latest information about your restaurant, meal plans, recipes, and other benefits.

Using mobile apps to further engage your customers is a powerful marketing idea that’s proven to work. As an example, Jaspare’s Pizza generated over $117,000 with their restaurant app.

jaspare

 

9.    Make an irresistible ‘’special’’ offer to social fans

It’s high time you get creative with your offers.

Don’t just make “offers” that your competitors can flip over.

Make it special.

Special offer can be a discount , a coupon, or just sending food over to your customers who may have participated in your contest either on facebook, or other social media channels.

Here’s an example of a special offer from 56 North Bar & Restaurant.

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Not only is it going to make more people/customers order from your restaurant, it’d also create a buzz that would make your audience wait for your next announced contest.

 

10.   Collect and sort customer behavior data

Putting customer behavior data and sorting them is essential if you must increase daily orders. It helps you make better decisions – and ensures that your restaurant offers aligns with customer’s expectations.

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What specific information should you focus on?

a).   Personal info: This includes the customer’s full name, sex, age, location, and earnings. Of course, you can collect this information by studying a customer’s order history.

b).   Personal disposition: This involves their attitude/behavior while they were using your restaurant’s product/service, as well as when they visit your restaurant.

It also involves the reason they would choose yours over another, what they hope to get from using your restaurant, etc.

When you’re armed with these vital data about your customers, you’ll most assuredly serve them well.

 

11. Gamify customer experience with mobile

Gamification is a popular marketing approach that works, especially for restaurant businesses.

Gamification is the concept of using game design elements in non-game applications, to make them more fun and engaging.

For one, there is an increase in gaming in the US and other parts of the world.

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The high demand by customers for quality service has made running a restaurant a daunting task. Because, there are hundreds of new restaurants springing up around your locality, as I write this.

Since the introduction of mobile app which makes it easy to access a product or service from anywhere at any given time. It has become difficult for marketers to increase sales, by solely depending on offline marketing strategies.

Mobile searcher are the most targeted group of customers you can ever get. According to KISSMetrics, 78% searches for local business search made on a mobile device resulted in a purchase.

In order to increase and retain your customers, you need to optimize your marketing tactics – using gamification tactic.

And considering that almost 155 million Americans are regularly playing game, if you can approach these people in this gaming language that they understand, you’ll definitely acquire more customers to your restaurant website.

Adding a little fun to your restaurant business; through mobile apps, or online reservations will dazzle your audience and help you achieve your goal.

To get started, create simple games that will be launched on mobile apps. You can use Buildfire app builder, which comes with a lot of templates related to food, healthy living, fitness, and so on.

Remember that when people use this game, they are more likely to order from the restaurant.

With the use of innovative ideas, your game should definitely stand out from the rest.

Be creative. Add more features to make the game more fun for your users. For example:

  •  Providing a quick and easy ordering feature for gamers to place an order within the game interface.
  •  Pricing calculator to make it easy for them to check the price of what they want, and make a choice based on their budget.
  •  Added benefits for high scorers in the game, should be awarded with free meal from your restaurant. It’ll encourage more people to play the game regularly, not only for fun, but also for what they stand to win if they attain a certain score.
  •  Request modification to help your customers adjust their order.

 

12. Use Facebook retargeting ads regularly

Most people will not order from your restaurant at first visit.

It’s estimated that only about 5-8% of your website visitors will convert on your page. Question is, “how do you recover 95% of leads who ignored your offer the first time?”

That’s where retargeting (also known as remarketing) comes into play.

Unlike popup ads, people actually like retargeted ads.

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Retargeting can be executed on several platforms, but Facebook seems to the best for most marketers.

I’ve personally better conversion rate for retargeted ads using Facebook than Google AdWords.

Facebook retargeting is a powerful marketing technique that you can use to serve ads to people who visited your restaurant website initially and left without placing order, or participating in your contest.

This is how it works:

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Retargeting ads effectively can help you build your customer base, and increase revenue.

For example, Nissan, a Japanese car manufacturer sold over 160 cars through leads generated from facebook ads.

Postano, a company that works with brands on social media strategy, through retargeting, saw a 278% conversion rate lift in 60 days.

When a potential customer visits your restaurant website or landing page, a cookie is added to the visitor’s browser.

That way, when you retarget ads, such as will be triggered by the user, the moment they visit any of the publisher networks through their browner.

As often as these people see your ads, they urge to place order will grow. This is why you see TV commercials for a particular product.

Retargeting basically drives potential leads back to your website, by targeting the users who have previously visited your website.

 

13. Leverage Yelp reviews to inspire customers

In the world of marketing, word of mouth has been confirmed to have a great positive impact in lead conversion. Customers are more confident when they read reviews on a product.

Data from the Search Engine Land 2013 Report, “85% of consumers say the read online reviews for local businesses, up from 76% last year.”

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One of the reasons why Amazon grew to become one of the largest online store, is the priority they place on customer reviews. They even append customer reviews to specific products to persuade new customers.

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You can actually use this to your own benefit, too.

Yelp is the best way to find local businesses. Rankings are based on positive reviews from each local business.

If you want your local business to be accessible on Yelp, you need to become active on social media networks where your Fans and Twitter followers can amplify your reach by leaving positive reviews about your customer service, recipes, snacks, and restaurant.

 

14. Connect and build relationship with local food bloggers

The high inflow of professional chefs have made the restaurant business more competitive than ever, coupled with high customers demand for better service.

If you want to get more sales in this business model, start building relationship with local food bloggers. In case you don’t know, the top rated organizational goal of B2B content marketing is brand awareness.

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You can build a strong brand by connecting and building relationship with other bloggers in your industry.

According to a post by Sethlui, you can get instant exposure just by engaging the two most famous food bloggers in Singapore, Ladyironchef or Ieatishootipost. With them you can get  up to 300,000 visitors a month to your restaurant website.

Are you concerned about reaching out to a large number of people? Blogging is a great way to do that and probably gain customers. The chart below shows the impact of blogging on customer acquisition.

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Local food bloggers can contribute to the success or downfall of your local business. To be on the winning side, connect with them.

 

15. Setup your Google+ account

If you’re already active on Facebook, Twitter, LinkedIn, and Instagram, what about Google’s own Google+?

Google+ is a social network like no other.

Although, having a Google+ account doesn’t mean that your local business website will rank in the #1 position.

But when you grow your connection and add more people to your circles, this can bring more people to your restaurant – whether online or offline. With over 25 million users – you benefit from Google+

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How Google+ can boost your restaurant business:

  •  You can reach out to large number of customers on the platform, or circle when offering promotions.
  •  Since you can select group or circles you wish to send message to, Google+ makes it easier for you to specify people who will receive your message.
  •  You can easily promote your brand to more than 20 million active Google+ users. You can edit them about your dishes, recipes, and huge benefits of eating at your restaurant or ordering from your website.
  • With the use of video conference feature , it’s more easier for you to relate with your customers on Google+.
  •  Above all, it helps to improve your search engine ranking on Google. Since Google+ is a product of Google. It’ll tend to rank you higher than brands that are only on facebook, in order to encourage more people to use their platform.

 

16. Use geo-targeted keywords in your ads

Do you know that using geo-targeted keywords in your ads can help you acquire the right customers? Geo-targeting is important every local business, not just restaurants.

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Why waste waste money on Google AdWords, when you can make more money through effective targeting.

For instance if your restaurant is located in US, there is no need targeting Canadians. Trust me, this is where most restaurant marketers miss it.

Facebook encourages geo-targeting as well  – where you’re given the chance to select country or state to aim your ad. Take a look:

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Using geo-targeted keywords, you get to focus more on people that are likely to come to your restaurant.

In a nutshell, if your restaurant is located in Los Angeles, then you need to aim your ads to local consumers in that location, since you’re closer to them.

 

17. Send out promotional email newsletters

“Email newsletter is the best way to maintain customer relationship on the internet.”

Jakob Nielsen

As a restaurant owner/marketer, you’ve got to understand that sending email newsletter, can help you reach a targeted audience. According to Adobe, if you invest $1 in email marketing, you can derive up to $40 ROI.

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For your newsletter to be effective, and convert subscribers into customers, you need to send relevant offers coupled with educational content.

Recent study shows that 70% of emails are opened in search of a deal or discount.

Focusing on sales promotion alone will discourage email recipients. Better yet, offer a discount or deal that recipients can’t resist.

 

18. Use dedicated solo ads to run a campaign

What are solo ads?

I thought you should know this by now. Anyways, solo advertising is the processes of sending educational and promotional emails to a third-party email subscribers.

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When you’re doing solo advertising, your leveraging other restaurant’s email or phone list.

If you want to achieve better results, don’t try to sell your products to strangers. Because, obviously, your first email to subscribers who don’t know you will sound strange.

Use that opportunity to offer something for free.

Ideally, use solo ads to build up your own list. When you’re marketing your restaurant online, you can’t get ahead with a targeted list of hungry customers.

To get started, look for food bloggers, online restaurant marketers, and fitness experts with loyal subscriber list. Then, strike a deal with them, and use their list to grow your restaurant.

 

19. Offer a deal in the local paper

Why not take advantage of local newspapers to bring in new customers to your restaurant?

Offering a deal in the local paper can equally improve your reputation, and up your brand. If you’re just starting out, creating massive brand awareness is critical to your success.

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Since the cost of advertising on local newspaper is not that expensive, you can use it to offer discounts and deals. Just like free things, people see it as an opportunity to spend less and save more.

Overall, you’ll see increased orders when you offer discounts on your dishes. More so, people hate to lose. Consequently, they’ll take action on your offers.

 

20. Focus on promoting your Restaurant’s brand

The most important thing about your restaurant business is your brand.

Don’t be too engrossed on the profit. Work hard and smart to get your brand name on every of your customer’s mind and lip.

And there are so many ways to build a brand in your locality. Let’s briefly consider a few of them:

i).   Sponsor a local sports team: Taking the bold step to sponsor a local sports team can help your brand in a tremendous way.

You could provide them with new branded jerseys. Since they have lots of viewers both live and on TV., you’ll enhance your brand identity – and impact your community.

iii).  Donating food in a community events: Volunteer to feed people during special events organized in the community. It gives people the opportunity to know your restaurant and feel obliged to visit often.

iv).   Donating money at community fund raising events: Either donating anonymously or publicly, the community will appreciate your effort.

And definitely want to patronize you, since they know you’ll contribute to their fund raising in the nearest future.

 

21. Build relationship with delivery service

If you wish to take online orders from around the world, you need to start building a relationship with delivery services like UPS, DHL, and the like.

These delivery services can help you get your products to customers around the world. Distance is no longer a barrier. If you want to focus on delivery within your locality or environs, you can use the services of Bitesquad.com.

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Often times, customers are too busy to come over to your restaurant, or maybe a celebrity who wouldn’t want to be spotted at your restaurant.

But if you can deliver delicious meals where they are, they’ll quite appreciate it and order more.

 

22. Use guest blogging to create more attention

Guest blogging is another way to grow your business online. As a restaurant owner, you are probably equipped with lots of experiences.

GrooveHq, a customer service company used guest blogging to grow from $0 to $100,000 in monthly revenue.

blogs.png

Use your experience and knowledge as a restaurant and food professional to build your business. Picking topics that you can write like:

  • How To Successfully Get More Customers To Your Restaurant
  • How You Can start a Small Restaurant Business and Succeed.
  • 7 Ways To Get Repeat Orders From Your Customers Easily

Contributing useful articles to other blogs that have lots of visitors is the quickest way to build your own audience, and redirect customers to your restaurant.

 

23. Offer coupons and discounts

Are you offering coupons and discounts?

If you’re not taking advantage of it, you’ll struggle to get more customers to your restaurant website or eatery.

For one, coupons are powerful engagement drivers. Socially Stacked stated that 42% of customers prefer a coupon code when ordering a product. But that’s not all. Take a look at this infographic:

image25

Make no mistakes about it, customers will always look for free gifts, or coupon codes. In this competitive marketing era, you need to provide more than “good” service to your customers.

Treat them with honor. Appreciate them. And always look out for ways to build interest in them – concerning your product.

 

24. Start a food truck: take your business out there

Instead of waiting for your  customers to come, go all out for them.

After all, they deserve all the best treatment and appreciation from you. Just like offering a coupon code gets them excited, a food truck will equally build in them the desire to purchase from you.

image13

With food truck, your restaurant is mobile and versatile. Maybe you’re in a location with a fierce competition. This is the only way to move beyond restrictions.

Here’s the harsh truth: Majority of the customers you will sell food to may never come to your restaurant.

But with food truck, you can reach them. This will also advertise your restaurant and strengthen your brand to the customers.

image31

Most important, the relationship could be very strong someday, such that if you didn’t go looking for them, they will come looking for you. Isn’t that awesome?

Don’t sit back in your restaurant, blaming the economy. Stand up and reach out. They are waiting out there.

 

25. Use online reservation Restaurant tool

Online reservation restaurant tool is a software that allows you to manage your orders. It’s not easy managing a restaurant, but with this tool, it’s fun.

Statistics found that more than 16,000 restaurants are using online reservation tool to take orders from their customers, especially in the US.

With this tool, a guest can book a place to eat. The tool also manages traffic, rewards customers, create brand awareness of the restaurant and motivates people to write reviews.

It gives you ample time to attend to other things while business goes on.

It may interest you to know that 73% of restaurants have seen the need of this tool, and want to upgrade their operation this year. You’ve to see the need to use this software. It will save a lot of stress.

This online reservation tool carries all the necessary information needed by customers to make informed buying decisions. All in all, it can boost your restaurant’s revenue.

image09

When you make life easy and simple for customers, they’ll buy more.

For example, the ease of staying in the office or home and ordering a favorite meal, and receiving it within 10 minutes could help you win lifelong customers to your brand. With this tool, you will always be busy delivering orders from your online opentable.

 

Conclusion

Your restaurant is calling out for you.

With these 25 marketing ideas, nothing can stop you from dominating your market. One important thing you have to do is build a marketing funnel for your restaurant website and landing page.

This funnel will give you the opportunity to cater to every customer as soon as they visit your website – regardless of the stage they’re in the customer buying cycle.

From the early stage of awareness, down to the bottom of the funnel where they eventually orders from your restaurant or visits in person, you need to understand, educate, and inspire them with useful content.

Which of these restaurant marketing ideas have you executed? Share your opinion.

 
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Marketing Suggestions Falor companies

1. Create a Loyalty Program.

Customers in loyalty programs return twice as often. Did you know that Square has a loyalty program? Square offers a great free POS system, which can be expanded to include a loyalty system. You can customize the program to give rewards based on visits or amounts spent and manage it all from your Square dashboard. Once you have this in place, you should see more frequently returning customers. Try it free for 30 days.


Rahul Alim - restaurant marketing

2. Build Buzz with the Local Media.

Rahul Alim, CustomCreatives.com

Call local magazines, newspapers, news stations, etc. to come for a free meal and do a piece on your location. Build local buzz. Reviews will appear on their publications for their entire circulation/audience.

Fair warning: do a little research and be selective on who you invite. A gourmet critic will probably not bother with a tiny little hot dog stand, but if he does – watch out!

 

Read our guide on How to Get Local Press Coverage to learn more.


Brett and Rochelle Bohannon - restaurant marketing

3. Reach Out to the Local Community.

Brett and Rochelle Bohannon, One Happy Restaurant

Community + Local Outreach can be used as an extremely effective marketing tool to authentically reach a target audience and have a tremendously positive impact on the local community. This method appeals to the consumer of today, who leans more toward the support of a business that actively displays heart and soul. Your neighbors – the people who live down the street from your restaurant and drive by on a regular basis – they are the ones who support you day in and day out. Target customers that live in the area with special discounts, coupons or even new menu tastings.


Tom Wright - restaurant marketing

4. Join Your Local Chamber of Commerce.

Tom Wright, SEO/SEM Specialist, Americaneagle.com

Join your local chamber of commerce and connect with other members. Not only will this allow you more access to the local community but you will be able to host more events and parties for members. By joining, you often get a link on their website which helps with search engine rankings.


Jennifer Peterson - restaurant marketing

5. Partner with Like-minded Businesses and Cross-Promote Each Other.

Jennifer Peterson, Chief Marketer, J Peterson Marketing

Like-minded could be a business that is near the restaurant or it could be a business that has a similar audience. For example, one of my clients’ restaurants attracted a number of customers who biked to the restaurant. They worked with a local bike shop to offer a discount to the bike shop’s customers and the bike shop offered a discount to the restaurant’s customers.

 

Laura Hall - restaurant marketing

6. Look Ahead at the Events Happening in Your Local Area and Get Involved.

Laura Hall, Marketing Executive, Shiply

Give the locals and visitors a reason to choose you over their favorite chains. Is there a 10k race on Sunday? Why not offer a discount on lunch if people show their finisher’s medal? If there’s an election, why not offer a discount if they show a photo of themselves outside their polling station? Small businesses need the support of people that not only live locally, but people and those that visit the local area too.

 

Alex Reichmann - restaurant marketing

7. Write for Industry Publications.

Alex Reichmann, CEO, iTestCash 

One of the best ways to get coverage without spending a penny (besides for possible writing costs) is to propose content for publications that cover the food and restaurant industry.

 

This can be both online and offline depending on where your customers read. The topic to propose depends on what type of a restaurant you are but it can be about anything from how you keep your business efficient to how you are utilizing all new recipes to please your customers.

The idea is to be creative and come up with a topic that publications would accept and readers could find impressive. If you do this as a regular thing it can potentially get your restaurant very popular over time.


On Establishing Web Presence…

Maggie Aland - restaurant marketing

8. Show Up On Top of Google When People Look for a Place to Eat.

Maggie Aland, Marketing Expert, Fit Small Business

If you have a restaurant that serves Greek food, you want your place to appear when a person searches on Google for “Greek Food” or “Greek Restaurants” or perhaps even certain signature dishes. The listings that you see on the top of the pages are usually paid ads. Learn how to set up search ads that drive local traffic.

 

Keith Baumwald - restaurant marketing

9. Keep Your NAPs in Order.

Keith Baumwald, Founder, LEVERAG Consulting

Your NAP is your name, address and phone number. Google scours the web looking for your business information and it is critical that these 3 elements are the same wherever your restaurant appears on the web. The more consistently your business information is presented across different websites, the more weight it will receive from Google and this should help your chances of ranking higher.

 

If you haven’t done so already, click here to scan your listings and find out how well your restaurant shows up in local searches.


Jacy Cochran - restaurant marketing

10. Monitor and Respond to Online Reviews.

Jacy Cochran, Public Relations Director, The Loomis Agency

Small restaurant owners frequently overlook, ignore or respond inappropriately to their online customer reviews on Google, Yelp!, Trip Advisor, and more. Reviews can have a big impact your business; even one bad review might turn away new or returning customers. A good start is to set up a Google alert for the restaurant name so that you can monitor what is being said about your business.

 

When a negative review occurs, reply quickly to the reviewer in a friendly tone. Replying with negativity will only make things worse. You can apologize for the negative experience or ask the reviewer to contact the restaurant directly so that you have the chance to redeem the situation. A thoughtful reply can turn a critic into a fan and it demonstrates a level of customer care that we all hope to experience when dining out.

Using a reputation management software is a great way to monitor your online reviews. Learn why we recommend ReviewTrackers in our buyer’s guide.


Jillian Ilao - restaurant marketing

11. Rank on Yelp.

Jillian Ilao, Fit Small Business

Love it or hate it, Yelp is definitely important to local business, especially service-oriented ones, such as restaurants. Learn how to set up your Yelp page and optimize it to get maximum exposure in Jillian’s guide to Yelp for Business.


Google's My Business - restaurant marketing

12. Setup and Optimize Your Google My Business Listing.

Barrie Smith, Digital Marketing Consultant, Receptional Ltd.

Google’s My Business has taken over from Google+ Local and Google Places and has expanded over the past year or so. It’s designed to help people locate your store, usually from a mobile device on the go. It’s the big business listing that appears on the right-hand side of a search result. You can include location, opening hours, phone numbers and it includes customers’ reviews out of 5-star ratings. Basically, it’s an easy way for people in the local area to find your restaurant.

Learn how to setup your Google My Business page in 4 steps.


Kevin Schrage - restaurant marketing

13. Have a Mobile App.

Kevin Schrage, Director of Marketing, Bizness Apps

Mobile apps are becoming easier and more affordable for small businesses. Big brands like Starbucks and Dominos have built mobile solutions that are core to their growth strategy. The rise of mobile app builders gives restaurants the ability to create a mobile solution without a big brand marketing budget. They allow your customers to conveniently order directly from their phones and cuts down on operation costs.

 

You can also increase customer loyalty with an easy to use mobile loyalty program. Match these features with push notifications and you will enhance your customer experience that becomes part of your core business.


Jason Rueger - restaurant marketing

14. Create a Website.

Jason Rueger, Fit Small Business

Create a website for your restaurant and list allrelevant information. This includes your address, your phone number, your menu (make it printable along with prices), and a place to reserve or order.

Using a website builder like Weebly, you can have a site up and running in under 60 minutes. Learn how to get started with our step-by-step guide.

 

On Utilizing Social Media…

Joy Ugi - restaurant marketing

15. Advertise on Facebook.

Joy Ugi, Digital Marketing Manager, Orderly

My favorite marketing channel and strategy for restaurants is Facebook ads. You can target Facebook followers in your area, as well as user types, e.g. Foodie. Plus you can design ads to encourage a variety of actions: follow your Facebook page, give you an email address, or go to your website to take an action. Best part is, it’s cheap. Just five dollars a day can get you in front of a huge audience.

Are free Facebook ad coupons for real? Find out in our guide on How to Get a Free Facebook Ad Coupon.


Nikki Fica - restaurant marketing

16. Promote User Generated Content.

Nikki Fica, Social Media Facelift

My favorite marketing campaign was a contest we ran on social media, mixing it in with customers in the restaurant. We announced the contest on social media and also created cards to put in each checkbook to hand to customers when paying the bill. We asked the customers to take and post pictures with their favorite waitress or waitresses, including the specific hashtag.

 

It was a lot of fun and we had a lot of photos to use for guest appreciation Friday’s on social media. We gave out gift cards, sponsored prizes, etc. and increased traffic through the contest and word of mouth.


Pinterest - restaurant marketing

17. Take Advantage of Pinterest.

Corey Eridon, Next Restaurants

Pinterest and restaurants are a match made in heaven. Because Pinterest is a visual medium, post photographs of your food and pin them to your boards. It’s a delicious, yet indirect, way to sell your foods.


restaurant marketing

18. Use Instagram Effectively.

Maggie Aland, Fit Small Business

Instagram can offer multiple marketing benefits when done correctly. Since people love to take pictures when dining or celebrating with friends, encourage customers to take photos and share their experience in your establishment. Learn how you can maximize your restaurant success on Instagram.


SMM - restaurant marketing

19. Set Goals for Your Restaurant Social Media Marketing.

Brandon Hull, Next Restaurants

Brandon gives amazing insight into social media marketing. For example, simply visiting your restaurant should not be your call-to-action. Brandon goes over what you need to know in setting results-oriented goals.


More Creative Marketing Ideas…

eReleases - restaurant marketing

20. Send Out a Press Release.

Distributing a press release to relevant media formally announcing your opening or the addition of a fantastic new chef is a great way to create positive press for your restaurant. Make sure you target local media publications, newswire services, and niche-specific papers, magazines, channels, and radio stations. The increased media attention can attract many more potential customers. Submit your press release using eReleases to have your release sent out to hundreds of journalists.

 

Nikolas Allen - restaurant marketing

21. Try Text Message Marketing.

Nikolas Allen, Author, Heavyweight Marketing

I’ve worked with several restaurant clients, and my favorite tactic is SMS (Short Message Service, or Text) Marketing. Here’s how it works:

Restaurants come up with a carrot offer, to get customers to subscribe. The customer signs up. A reply text welcome’s them to the program and provides a coupon, which they show to their server. The restaurant sends out weekly specials via text to their growing list of subscribers. This drives customers back to the restaurants to enjoy great deals on great food.

There are several SMS marketing services available, with different levels of investment. The learning curve isn’t that steep and the ROI is solid for business owners who create a plan and execute it consistently.


Annie Pryatel - restaurant marketing

22. Use Your Most Loyal Customers as Influencers.

Annie Pryatel, Owner, AMP Brand Studios

Consider creating an influencer marketingprogram for your restaurant to help spread the word. Make your loyalists excited to post pictures of your food and encourage others to visit your restaurant. Their reward can be as simple as giving them swag or a monthly gift card.


Wes Marsh - restaurant marketing

23. Deliver Remarkable Customer Experiences.

Wes Marsh, Director of Digital Strategy, On Target Web Solutions, Inc.

Word of mouth, and by extension social media interactions, are one of the best drivers of new customers to a restaurant. When your diners have a great experience, they may share it others. And when they have a poor experience, they’re even more likely to share it. When restaurants recognize and embrace this reality, they can focus on creating a great experience, both through their food and their service. Consistently deliver great experiences and you will succeed.

Read these 25 customer service training ideas to learn how you can turn your team into superstars.


Restaurant Marketing Tools & Other Resources…

24. Promote Your Restaurant on Facebook

Most of your customers are already on Facebook every day. That built-in audience makes Facebook one of the best ways to reach new customers. It’s easy to create an ad – just put in your phone number here and Waymark will create an amazing looking ad in seconds. Click here to try it!


Bing - Ads - restaurant marketing

25. Advertise Your Restaurant Business on Bing.

Bing is the second largest search engine in the world and can drive a lot of traffic to your business. Because most advertisers are focused on Google, you may also be able to acquire clients on Bing at a lower cost. Try Bing Ads Today With a Free $100 Ad Coupon when you spend $25.


restaurant marketing

BONUS: See What Other Restaurants are Doing with their Marketing Plan in 2017.

Download the Restaurant Success in 2017 Industry Report for insight on social media, advertising, and technology trends.


Bottom Line

Hope you enjoyed our post! Check out the restaurant section of our website for tips on how to choose your location, get a restaurant loan, obtain a liquor license, and more.

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Marketing by the Falor Companies

The competition among restaurants is fierce, and you’ll need to give your all to be successful. We’re helping you out with 25 restaurant marketing ideas and strategies that promise to help you improve your business and get attention from growling stomachs everywhere by the Falor Companies!

restaurant promotion

1. Foodie Photos

If you’ve ever logged onto Instagram, you’ll understand that food porn is alive and well.

Arguably the very best way to promote your restaurant online is with high-quality, drool-inducing photos. Visual content is in high demand online these days, and having delicious looking photos on your website and across various social media outlets is essential by the Falor Companies for drawing hungry eyes.

restaurant marketing

Consider hiring a pro to take some top-notch photographs, or try it DIY style with your smartphone. Be warned though – taking really great food photos can be tougher than it looks, as lighting is often a key factor. Learn more about snapping your own A+ food photos in this Gizmodo article. Some nice advice by the Falor Companies in this Udemy post as well. We have more ideas to boost your business here

2. Loyalty Programs

Partnering up with online food apps should definitely be a consideration as part of your restaurant marketing plan. Partnering with online apps encourages visitors to check out your restaurant through gamification and customer loyalty programs, which offer visitors a free purchase or discount for visiting a certain number of times.

restaurant loyalty programs

Popular foodie apps that offer integrated loyalty programs include:

You could also kick it old school and hand out punch cards. They aren’t quite as cool as apps, but they still show that you value customers and appreciate their loyalty!

Need more ideas? Download our free guide for 69 Creative Marketing Ideas to Boost Your Business here! 

3. Yelp

Yelp has tremendous power in the restaurant industry, and having a strong backing of positive Yelp reviews is like having a flock of golden geese – reviews from Yelp can do wonders for your business. I’ve written an entire blog post devoted to helping you get more Yelp reviews, so peruse that at your leisure.

The most important thing to understand about Yelp is that people can and will review you, even if you don’t set up an account. For that reason, as a restaurant owner you should absolutely be proactive and dress up your Yelp account so it works for you, rather than against you.

This means adding as many details as possible, such as:

  • Photos, and lots of ‘em
  • Store hours
  • Location
  • Menu
  • Price Range
  • Wi-Fi/Outdoor Seating/Parking/etc.

Do your best to add as many details as Yelp will allow.

The other big thing to keep in mind when it comes to Yelp is how you handle feedback. It’s great to thank Yelpers for their review, whether positive or negative.

If you get negative feedback, always answer in a polite, professional manner. I have a whole section in my Complete Guide to Yelp post about how to handle negative reviews, but the nutshell version is to always play the gracious host.

If you’re responding to the negative review publically, thank the reviewer for the feedback, apologize for the incident, and promise to improve in the future. You may also want to consider contacting the reviewer privately for more information about any negative incidents. Some business owners offer to send gift cards to Yelpers who have had less than favorable experiences, hoping to get them back in the door for a second chance. I’ve seen this work in favor of many businesses, as reviewers are often flattered at the consideration shown and are more generous in their critique knowing the restaurant owner values their opinion and is working hard to improve.

4. Set Up Your Google+ Account

Setting up your restaurant’s Google+ account is as important (heck, maybe even more important) as setting up your Yelp account. Here’s why:

When you search a business within Google, Google’s Knowledge Graph provides the business’s details in the sidebar. Google’s Knowledge Graph gathers a large chunk of its info from Google+, so having your business set up on Google+ is a huge bonus, as having your restaurant appear via Google’s Knowledge Graph allows for more prime search real estate (for free)!

restaurant marketing tips

Also encourage visitors to review you on Google+, as Knowledge Graph loves to aggregate Google user reviews.

5. Geo-targeted Ads

For most restaurants, local is the name of the game. Most folks are looking for good eats close to home, and you’ll get the most value out of your online marketing efforts by investing primarily in geo-targeted ads. Geo-targeting ads help you save money, ensuring that only users in certain cities or within a specific radius see your ads (eliminating non-relevant clicks, which can cost you big ad bucks).

Many online advertising services, from Google AdWords to Facebook and Twitter, offer geo-targeting ad options (at no extra cost). Be sure to take advantage of these handy targeting features to get your best ads in front of your best customers.

6. Be an Insta-Ham

Having a strong Instagram presence is another semi-obvious (but too important to ignore) restaurant marketing tip. Use Instagram topromote your business’ best visual content.

restaurants on instagram

Show off your storefront, get up close with your top dishes, and use this social media main stage as a place to play around with your brand identity. For example, an all-natural health food store might try snapping pics of people kayaking, cooking, farming, or other activities you think your fan base will enjoy.

Also be sure to have some fun with hashtags – whether jumping on the hype of existing popular Twitter hashtags like #ThrowbackThursday or inventing your own, hashtags are a great way to have some fun with fans.

Instagram is a no-brainer for those in the food business – learn even more about Instagram marketing here.

7. Send Out an Email Newsletter

Remember, your restaurant newsletter doesn’t have to be weekly – in fact, users will probably appreciate a less flooded inbox if you simply send them a newsletter every month or so.

Use your email newsletter as a chance to celebrate your success, discuss new menu items, or share special discounts. Need some email newsletter templates or layouts? No problem!

email templates

8. Promote User-Generated Content

User-generated content (lovingly dubbed UGC) is a great way to develop personal and intimate engagement with users. Host a photo contest by asking customers to share their favorite meal at your establishment, and share the entries on a dedicated content page (and/or share submissions across your various social networks). Consider awarding some random lucky contestants with a free appetizer or other prize!

Hosting and promoting user-generated content shows customers that you appreciate them, turning occasional visitors into die-hard devotees.

9. Show Off Your Staff

In an age of robotic customer service reps and soon to be self-driving cars, the human element is severely lacking. Show off your 5-star staff doing what they do best! Seeing happy, smiling employees does wonders for your reputation, as customers long to be served by joyful workers.

restaurant marketing strategy

Showing off your pleasant employees also provides major reputation points – happy workers say a lot about a business, and fans are sure to take notice.

10. Monitor Your Social Media Presence

Social media marketing strategies are an undeniable force in today’s world. Pamphlets and delivery menus slipped under doorways simply won’t cut it anymore.

Often, the restaurants with a strong social media presence as part of their restaurant marketing plan are the ones that fare the best, and in the competitive food industry, ignoring social media is a death sentence.

restaurant social media marketing

Of course you’ll want to create a Facebook business page and aTwitter account to share special discounts, exclusive coupons, photos of your newest dishes, and promote your own news accolades. But setting up your accounts is only half the job – it’s also essential you keep up with activity happening on your social sites.

There are many great free and paid social media management tools – a few popular free options include:

  • HootSuite: A one-stop dashboard for keeping tabs on all your social media networks. Create custom streams, schedule posts, and more.
  • Buffer: Buffer makes it easy to find, schedule, and share articles across your networks. Staying active and posting valuable articles (that your fan base will enjoy) is key for social success.

Also check out this list of easy Facebook marketing ideas for any type of business.

11. Share Positive Press

Another major restaurant marketing tip – when you’re mentioned in a news outlet or magazine, be sure to show off your good publicity on your website and via social media. Fans will spread the word, and newcomers will be encouraged to visit in person when they see trusted sources celebrating your restaurant.

12. Set Up Google Alerts

Google Alerts notify you when your business name (or other designated keyword term) appears in a new piece of content on the web! This makes it easy to keep tabs on who is talking about you and your accolades. (If Google Alerts aren’t working for you, try Mention, another web monitoring application.)

13. Start a Blog

Starting your own blog is a great way to build community and engage with your customers. Blogs offer the chance to experiment with your restaurant’s voice and personality. Share your successes and struggles, funny stories, recipes, and anything else you think might interest your customers.

restaurant blogging tips

A blog can be a huge project, but it doesn’t have to be. Keep your blog as simple or complex as you’d like. You don’t have to be constantly posting (quality over quantity), but it’s good to have your restaurant blog set up for when you have an announcement or news you want to get out to the world. If you’re serious about taking over the world, check out more blogging tips here.

14. Food Blogger Outreach

When you’re a new restaurant, you may find it difficult to generate reviews and hype about your business. One great way to get reviews and press on the web is to invite food bloggers to your restaurant to give you a try, and consider offering a free meal or appetizer to get them in the door. Politely ask if they’d be willing to review your restaurant and share their experience online.

You can’t outright ask for a positive review, as that would be dishonest, but it’s fine to simply ask them for an objective restaurant review. Some bloggers might decline your offer, but the more you ask, the better your chances are of getting some positive feedback and generating more interest online.

Some food bloggers have big followings, and getting their attention can have a huge influence on your restaurant. Even just one write up or mention from a major foodie can be a huge for restaurant promotion efforts. For more ideas, check out what we’ve come up with here

15. Verify Your Restaurant’s Online Details Are Accurate

Eaters love to do research online – in fact, 89% of consumers research a restaurant online prior to dining. This is why it’s of vital importance that all your restaurant details are online and up-to-date, including address, phone number, hours, your current menu, etc. The stronger and more accurate your online details are, the better.

16. Develop Your Restaurant’s Brand Identity

Building your restaurant’s brand identity can have a big affect on your social media performance. Your goal should be to build you restaurant’s identity around your target customers.

Does your food target patrons who prefer healthy eating? Or does your restaurant have a more beer-and-wings kind of vibe? Understand who your target patrons are, then build your brand around what they are interested in. Reflect these interests on your social media platforms and in your promotional material.

17. Time Those Tweets

Twitter can be a true treasure for restaurants, and timing your tweets can have a big influence on hungry stomachs. Try crafting and scheduling tweets at different times of the day to specifically target the breakfast, lunch, or dinner crowds (depending on your offerings).

restaurants twitter marketing

18. Have a Sleek, Functional Online Menu

Users love to do research online before ordering from or visiting your restaurant. Don’t make users scramble to find your menu – publish a high-quality, easy to read menu that is up to date and accurate. Not sure how? Some delivery sites like those mentioned below offer to publish your menu online for free. Open Menu is another great site that can help you get your menu looking sleek and stylish (it even offers some handy social integration, for both paid and free users).

restaurant marketing plan

Still, you’ll want to make sure to have your menu published on your website, since that’s often the #1 piece of information users are looking for when visiting your site (along with hours, location, and contact info).

If you don’t have a good menu online and available for customers, most of your other restaurant marketing strategies are basically useless! In this day and age customers need to have access to an online menu, otherwise they’ll simply look elsewhere.

19. Partner Up With Delivery Services

In today’s online-driven environment, ease of use is the name of the game. Many online delivery services streamline the ordering process, and internet-savvy patrons often love taking advantage of such delivery services.

marketing for restaurants

Consider partnering with services like:

  • Seamless
  • Eat24
  • Foodler
  • Delivery.com
  • GrubHub

Some customers may even discover you for the first timethrough services such as these!

20. Offer Coupons and Discounts

Providing coupons and discounts for your restaurant is always a surefire way to bring customers running. Offer a free dish to your new email newsletter subscribers (we can show you how to get more of those too).

restaurant deal marketing

Alternatively, you can try advertising a discount through Groupon or Living Social – if you go that route, you’ll get a TONS of exposure, but you’ll end up paying a hefty portion of sales to the deal website, so keep that in mind.

21. Online Reservation Tools

One fine dining restaurant marketing idea is to consider signing up for Open Table. Open Table is an online reservation tool that lets customers book reservations for your establishment online! Patrons love it when you make life a bit easier for them, and Open Table already has a base of loyal customers you can tap into.

22. Use Mobile Ads

It’s predicted that this year, half of all paid clicks on Google will come from mobile! Restaurants are one the best candidates for mobile ads, as users are often looking for nearby dining options while on the move. Mobile ads tend to be cheaper than desktop ads, and mobile boasts impressive conversion rates.

restaurant mobile ads

What’s really cool is that AdWords allows for all kinds of mobile customization and targeting options that let you get the most out of your bids. For example, you can increase your bids around dinnertime, when users are often looking for fast food on their mobile phones. Boosting your bids during the dinnertime period increases your chances for showing up for a specific query. This means you could be the first ad to show up for a “pizza” search when pie-hungry users are on the search for a slice. If you’re a restaurant marketer, don’t miss out on digging into a slice of the mobile ad pie (we’re talking deep dish).

23. Fish Bowl Business Card Giveaways

Let customers drop their business cards into a bowl for a raffle. The reward can vary – a lunch for the winner and 10 friends, a 2-hour happy hour with discounted drinks, whatever you feel like!

Not only are these raffles fun, but you can also make use of those business cards by emailing customers. Let them know that while they didn’t win this time, they can sign up for your newsletter to be notified of their next chance to enter, plus the opportunity to hear about discounts and other offers they’d enjoy. Then tadaa – you’ve got yourself a bunch of super valuable new newsletter subscribers!

24. Start a Food Truck

Starting a food truck isn’t for the faint of heart – it’s a tremendous endeavor and, depending on the kind of truck you want to buy, it can be very pricey. However, starting a food truck enables you to dish out your food to folks you might never normally come in contact with.

start a food truck

You can greatly extend your reach, build more press, and acquire new fans who might love you so much that they become patrons of your brick-and-mortar location as well!

25. Source Local Ingredients

Customers love to hear that they’re eating local, and sourcing local ingredients from nearby can do a lot to boost your fan base and give you a positive reputation in the community. If it’s not out of your budget, definitely consider this option!

restaurant marketing guide

How to Market a Restaurant [Summary]:

  1. Hire a professional photographer (or DIY) to create beautiful photos that appeal to foodies.
  2. Create a customer loyalty program, using apps such as Belly, LevelUp, LoyalBlock, or Perka.
  3. Set up and maintain your restaurant’s Yelp profile thoroughly and politely respond to negative feedback.
  4. Set up your Google My Business/Google+ account and encourage reviews.
  5. Create geo-targeted restaurant ads with online advertising platforms like Google AdWords, Facebook, and Twitter.
  6. Use Instagram to promote your restaurant’s best visual content.
  7. Send an occasional email newsletter.
  8. Promote user-generated content on your restaurant’s website. For instance, create a photo contest.
  9. Show off your staff to humanize your business.
  10. Monitor your restaurant’s social media presence. Tools like HootSuite and Buffer help.
  11. Share any positive press your business receives on your website and social media.
  12. Set up Google alerts for your restaurant’s name to keep tabs on who’s talking about you online.
  13. Start a blog for your restaurant. Share successes, struggles, funny stories, etc.
  14. Reach out to food bloggers who might want to review your restaurant.
  15. Verify the details of your restaurant like phone number, address, and business hours online.
  16. Understand who your restaurant’s target patrons are and use it to develop a brand identity online.
  17. Send out regular tweets. You can even schedule them in advance.
  18. Make sure your online menu is sleek and functional.
  19. Make use of online delivery services to get your food in the hands of hungry customers.
  20. Offer coupons and discounts online, through your website or through services like Groupon or Living Social.
  21. Set up online reservation tools like Open Table.
  22. Use mobile ads in AdWords, since patrons often search on mobile devices.
  23. Create a fish bowl business card giveaway.
  24. Start a satellite food truck for additional exposure.
  25. Source your ingredients from local vendors and farms. Patrons love restaurants that are a part of their community.

That sums up our restaurant marketing and advertising ideas. Hopefully you can put these restaurant marketing tips to good use!

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